Move Happy “Movestalgia” Campaign
Moves so good, it’s hard to move on.
It’s a basic human truth: moving sucks. That said, the marketing doesn’t have to. We pitched Move Happy three campaigns that were like nothing in the market.
Movestalgia was picked and work began.
Starting with social posts, my art director partner and I brainstormed for hours ways to turn the concept into something truly special.
Then…we got to do a commercial.
With a production budget of $40k, we flew to LA and somehow made a national broadcast spot happen with props we made ourselves.
A little of the down and dirty behind the scenes